Who's it for?

Content Writing is for the natural wordsmith looking for a story to tell. It’s for the empath, the sharer of knowledge and opinions, the pun-lover, the witty communicator, the purveyor of colourful descriptions. It requires a willingness to play the mediator between a brand and the audience, the ability to translate complex ideas simply and the tools to communicate in a way that puts the audience top of mind.

Download The Guide

Content is King

As early as 1996, Bill Gates wrote a pivotal  essay titled “Content is King” where he (quite correctly) predicted that the future of the internet was in content. This prediction may have taken a full two decades to come to fruition, but today, it seems as if nothing is more important than content — in the creative industries and beyond. Social Media posts, blogs, articles, reviews, video scripts and even memes are now a prolific part of our everyday life and how we consume information. Gone are the days of print media where you could be “just” a journalist. Today you are expected to contribute to the whole cycle of content development.

Apply Now

Write Your Own Story

As the industry continues to recognise the value of brand, the focus has increasingly switched to the importance of brand ‘voice’ and narrative. This is the world of the content writer; they are the brand storytellers, communicating brand values, point of difference and the “Why” to the potential customer or consumer. When used properly — with a clear view to audience and purpose — words are powerful tools not only for simply “selling” but for changing perception, effecting change and making a real difference to human lifestyles and lives.

About this Pathway

The Foundry Approach

Our pathways are made up of two distinct tracks of learning: skills and thinking. The skills track allows you to get super nerdy by immersing you in the specialised skills needed to excel in your discipline and the thinking track focuses on the universal thinking and theory that ties creative industries together.

Content Writing Skills

Blending writing, advertising (art direction and copywriting) and social media marketing, you will learn how to produce material that lives and dies in the public eye. Whether it’s writing a script for radio, mining target market data or developing a media plan — by the end of this you will have the skills to strategically promote yourself and the brands you choose to work for. 

Universal Thinking

You’ll learn critical design thinking, collaborative practice and problem solving in order to tackle any problem you’re faced with. You’ll understand consumer behaviour and how to affect change through strategic thinking models. Most importantly you’ll learn how communicate your vision to other industries, so your ideas can become reality.

Your Pathway Starts in The Wild

The Wild is the first six months of a two-year creative pathway. Here you will learn the foundations that you need to succeed in creative industries while tasting your career options. For those who know what they want to do, and those who haven’t quite figured it out yet, The Wild is the starting point for every Foundry creative.

Learn More

Industry Guests

During your time at Foundry, you’ll benefit from our industry guests as part of our Season Pass program. Every month we fly national guests to Tasmania to speak to our students about their experiences as working creatives. Outrageous? Perhaps to others. But to us it’s a must-have part of the Foundry experience? Absolutely.  

Learn More

Get the Details

We have put together an experience packed with opportunities to go exploring, meet with friends, get creative and taste your career options. Download the brochure for all the details.

Download the Guide

Apply for Content Writing

Applications for our February 2018 Intake are now open, with limited seats per Pathway. Once you apply our team will be in contact to see if you qualify to receive an offer. It's that easy.

Apply for Content Writing

Applications for our February 2018 Intake are now open, with limited seats per Pathway. Once you apply our team will be in contact to see if you qualify to receive an offer. It's that easy.

3. Course Details

More Pathways

For the problem solver, who's an artist at heart.

For the closet psychologist who needs a creative outlet.

For the space curator who sees the whole picture.

For the creator who wants to give people a voice through wearable design.

For the thinker looking for a creative puzzle.

For the adventurer who wants to design their own piece of the future.

For the storyteller obsessed with capturing unique perspectives.

Sign up to the Foundry Newsletter