The Associate Degree
The two year Associate Degree of Applied Design prepares you for a creative career, from the ground up. During your studies, you’ll learn a range of skills, from the technical to the more theoretical, developing your abilities in areas such as visual communication, design thinking, branding, place-making, and concept development.
You’ll learn how all these fields fit into an increasingly digital world, so you’ll be applying your knowledge to designing mobile apps and websites, understanding user experience design and why it’s so important, and learning how to create future-focused solutions to the problems we see today.
Foundry x University of Tasmania
Foundry is excited to deliver an Associate Degree of Applied Design online, partnering with the University of Tasmania. A fully accredited, two year course, combining creative thinking fundamentals with 21st century design and technology skills.
We provide an immersive learning experience that places you alongside like-minded creatives in a virtual campus built on small class sizes. This way you can always get the help you need, when you need it, from industry professionals.
Our aim is to build entrepreneurial graduates who are highly sought after for their self-starting attitude and unique thinking, innovators, who are not afraid to try new things and lead by example.
Digitally focused and industry driven, the Associate Degree of Applied Design is specifically designed to give you the skills to succeed in an industry where new career opportunities (and new job title) are being created everyday.
Design Thinking is a process for creative problem solving... and everyone's talking about it! Whether you're from the world of creativity, business or technology - there's a need for new perspectives, a framework to solve the problems modern-day life throws up. In this unit, you'll be tasked with observing the world around you. Using empathy, you'll learn how to define a problem and develop a deeper understanding of what's at its core. Then, through ideation (no idea is a bad idea), you'll work through the process to develop creative solutions.
Design Thinking will form a foundation for creative problem-solving in everything you do, both throughout this course and in industry. While it might seem a lot to start off with, through repetition of process, this will become second nature by the time you're done.
Understanding the world of Design is made easier with the right language. In Design Aesthetics you'll gain insight into the world behind the visuals of art and nature, through an exploration of cultural and historical ideals of representation, perception, beauty and style. Once you learn how to talk about it, it's easier to express how you feel about it.
This unit gives you 'the words' so you can back up your opinions (and you'll be encouraged to have lots of those!). You'll look at how aesthetic elements can form part of a greater theme or brand and how these factors impact social relations and human experience. Knowing how to talk confidently about elements of design, as well as having a solid understanding of what you find appealing and why, will not only assist you in becoming a better designer, but will also allow you to communicate these with your peers, clients and the world (plus, you'll be a way more interesting dinner party guest).
User experience design (UX design), seeks to improve the usability, accessibility, and pleasure a product provides. If Design Thinking is the foundation for creative problem solving, UX design ensures that the user is, at all times, a major focus of our efforts. In the digital age we live in, user experience is often a decision-maker in why consumers choose one service or product over another. From how a door works, to intricate websites and customer experience journeys, UX is an integral consideration of modern design.
By exploring the world around you, both physical and digital, you'll implement user-centric design methods to engage with end-users. How do you know what you are designing is hitting the mark? By understanding the principles of user-centric design you will gain a greater understanding of how the people at the end of your solutions feel. The skills you gain here will be a part of your design toolkit for the long haul.
Every second person has a brilliant business idea, the key is knowing what to do with it. Creative Entrepreneurship walks you through how to take that glimmer of a great idea and turn it into a real, pitchable business plan worthy of funding. As our world changes, the opportunities for small innovative businesses increase. But, knowing just how to get in on that action is not as easy as it looks. Understanding how to approach the challenges of a business plan and a pitch are a part of the recipe to becoming the next big thing.
In this module, you'll look at how successful creative entrepreneurs operate and the strategies you can use to develop a sound business case. Whether you're creating a line of t-shirts to support a local animal shelter or beeswax wraps to sell online, having a robust plan is integral to success. In the current climate, the 'self-starter' approach is an enviable skill. Having the tools to take a concept from 'idea in your head' to 'profitable, sustainable execution' is key to making your great idea a reality.
You can't get good at anything without practice; practice and a really good understanding of workflow. By helping you establish industry-standard work practices and providing you the chance to drill your skills, Digital Design will give you the confidence to tackle the projects you face with flow. Entering the intimidating world of industry with some serious 'design sprints' under your belt, will arm you with confidence and an understanding of the speed and tool knowledge required to complete any job.
In this module, you'll be given a weekly brief, designed to aid you in developing a sense of deadline and industry-like work load. Magazine spreads, business branding, location identities and photoshoots, you'll use a range of digital software to bring these ideas to life. Having a process that works for you as well as a disciplined practice is vital in preparing for your creative career.
In Understanding Web & Code you will learn the fundamentals of web languages, their history and how they're evolving. You'll look at the foundations of web and interface design and develop a greater understanding of how a website comes together. Whether it be a site to host your portfolio, or an online marketplace for your creative side-hustle; an understanding of how websites work and what makes the good ones effective, is vital in today's design world.
Effective communication is about more than beautiful graphics. Instead, it is in the detail of words and language that you can take a more direct approach to conveying meaning, information and messaging to an audience. This perspective of designing the language you use to solve problems, elevates not only your professional life, but also your design practice.
Writing for Communication focuses on investigating writing techniques to suit a variety of industry contexts, building confidence and clarity into your work. This includes client communication through email, social media posts, website copy, technical writing and storytelling. You will learn to use tone to write for specific audiences and the importance of editing and grammar for meaning.
Creatives communicate through a range of mediums but unfortunately writing often gets forgotten. The fact is, a poorly worded email, design pitch or social media post can cost you clients.
Circular Design explicitly focuses on designing for the sustainable re-use of resources, so that they are fed back into the design loop and used again. For digital services, Circular Design assists in a more holistic approach to ensure the digital interface or platform is adaptable and agile.
In this module you'll examine the role of the emerging ‘circular economy,’ a system that supports sustainability, resilience, long-term value and environmental responsibility. You'll explore replacing single-use approaches with cyclical approaches like recycling, re-purposing and re-engineering to all forms of production.
Circular Design will help you understand your social responsibilities as a creative in today's world, where 'not knowing' is no longer an excuse for lack of consideration of the environment and people. Sustainable design approaches don't mean profit and financial stability aren't important or achievable (often the opposite!).
Design didn't just get cool - it's been around for a while now. Exploring Design History gives us an understanding and appreciation for design, and it's crucial to developing your own personal design skills and flair. Through analysing the history of the creative industries and applying research techniques, we can connect current and emerging creative thinking with historical examples to better understand how influences and trends develop.
Rounding out your design vocabulary with a nod to the greats helps to contextualise your design choices moving forward. Having a little history under your belt is always good when designing the future, while it's equally important to have context for how the past has influenced the world around us.
Learning how to give and take feedback is a vital part of becoming a working creative. But, how do you do that without creating tension and making everyone feel uncomfortable?
Sourcing best practice ways of working from industry professionals, you will apply these to your own personal projects. This will allow you to critique your way to a successful outcome - without hurting anyone's feelings!
This is important because being able to effectively give and receive critique is everything! Whether it's being able to accurately understand a client's 'creative' suggestions, or having the ability to contribute feedback to a colleague, having a deep understanding of how to explain why something does or doesn't work is essential. By this point in the course you should have a fair grasp of design elements (starting from Design Aesthetics), so harnessing that foundation and putting it into practice by critiquing design work, will see you move from defensive and cagey, to articulate, constructive and helpful.
The word ‘product’ can mean a multitude of things in today’s world. It can have a combination of tangible and intangible attributes, but the one thing that a product must be, is consumed.
Harnessing your rapidly-evolving design skills, you’ll research a problem, ideate a solution, prototype it's construction, and user-test for effectiveness. Regardless of where you want to take your design career, the ability to create with a consumer in mind, prototype, test, and explain your reasoning will be invaluable. Product Design will bring together skills from a number of modules including Design Thinking, User Experience and Circular Design, to actually make a 'thing' that solves a problem for someone, and consider its value in going to market.
Design For Equity is all about understanding the power you have as a designer to evoke change. In this module you'll choose a social movement you are passionate about, research it, and then develop a campaign, using your design and communication skills, to engage the public for support.
Designing for Impact is universally a hot topic and how we can use our design powers for good is a water cooler conversation that never gets old. It would be unfair to be learning how to participate effectively in the creative industries, without also being empowered to do it for reasons that matter to you and those within your sphere of influence.
Brands, branding, visual identities... what are they? How do they differ? Coca-Cola is obviously a brand, yeah? But what about, let's say, nurses, teachers or even politicians? Do they have a brand? Do they have a visual identity? In this module, you'll take a deep look into what a brand is and how, when it is working well, a brand becomes the embodiment (and blueprint) of an individual or business' actions.
Understanding the difference between brand and branding means you gain a seat at the big kids’ table at the design parties. Not only will you be able to contribute to the discussion, but you'll also be entitled to an opinion about how and why a brand does what it does.
What is your personal code of ethics? Chances are you've read articles or have had robust conversations about topics like cultural appropriation, copyright, plagiarism, or gender equality; but do you know where they fit into your practice as a creative? By exploring examples of ethics in the workplace and discussing where you stand in important moral issues, you'll join the ranks of creatives who look at design choices in a whole new light.
Having a broad understanding of the ethical dilemmas that face creatives will allow you to have the foresight to avoid doing something you'll regret in the long run. Whether it's having an embarrassing or problematic client on your resume, or a piece of work that becomes a stain on your portfolio - knowing where the pitfalls in the creative environment are is the first step. If Design For Equity aims to teach you how to use your design-powers for good, Creative Ethics will hopefully give you an insight into where your ethical line is, and when it might be apt to either 'just say no' to a gig, or at least explain to a client why something is a bad idea.
Wouldn't it be great to take on your first client, whilst still in the supportive environment student life provides? Well, Design Integration is your chance to do exactly that. Creating a design solution for a client with support from your Industry lecturer gives you the chance to dust off those design thinking skills and go through the whole process of taking on a real-world brief, all with the guidance and assistance of your own in-house support crew.
Applying your knowledge of how to quote, invoice, track your time and pitch, alongside a design-led approach, will give you runs on the board and the confidence to go out and get that next job. The whole point of studying design is so you can go forth and create new things in the world, and what better way to prepare for life as a career creative than to take on a client and actually make something they can use.
Design Integration will take everything you have learnt throughout the course to date and put it to use to meet one real-world brief, sourced by you.
Existing at the junction of the built environment and communication, the experiential field incorporates branding, typography, urban architecture, and industrial and digital design in an effort to improve how people move through and use spaces. Experiential Graphic Design gives you the opportunity to work in multidisciplinary teams, with everyone having their chance to bring their individual skills to the forefront, while creating exciting opportunities within physical space.
In addition to helping you further develop your skills and understanding in way-finding and designing how space is used, Experiential Graphic Design will also give you a final chance to hone your skills working on a large project with multiple designers. Communication, milestone setting, accountability and compromise are all valuable traits that will be utilised and developed throughout this module.
Life at Foundry
Graduating from a program at Foundry tells the world two things. The first is that you know what it means to be a designer — a person who understands creativity is the result of interesting ideas, collaboration and an ability to work across a range of skill sets. The second is you know how to apply yourself and work hard. At Foundry you’ll be learning and working on briefs based on real-life examples, rather than traditional assessments, which means you graduate with an industry-ready portfolio of work.
Our Approach To Education
Foundry approaches education in a way that is different to what you are likely used to. This extends to student life and our virtual campus. Actually, we don’t even think of you as ‘students’ — you’re creatives. Everything’s pretty relaxed, which we’ve found leads to a positive and friendly vibe around the place.
Our class sizes are small (around 20 students) and our teachers are actively working in industry. Our virtual campus is open 24/7 and we have industry mentors providing support 8 hours a day, 5 days a week.
We actively try to foster an environment where you can freely experiment with all aspects of design and creativity. Foundry provides you with one of the best virtual campus experiences in Australia, buzzing with like-minded souls, enthusiasm, creativity, hard work and more than a few laughs.
Self-directed pre-tutorials allow you to take in theory and knowledge at a pace that works for you, before arriving for class. This means, when you get to class you can focus on applying what you’ve learned. The pre-tutorials are broken into 20-minute chunks, so you can watch/read/listen to them when it fits in with your timetable.
Classes provide an intimate and personable learning experience. Pairing a small group of creatives with an industry teacher allows you to gain the knowledge you require while actively participating in discussions. You’ll discuss concepts and do exercises to help cement what you’ve learnt in the pre-tutorial.
This course is going to fill your head with a lot of useful theories and strategies to approach creative work. In order to ensure you’re able to translate the ideas out of your head and into the real world, we’ll be holding weekly skills workshops. These sessions will help you further develop your digital skillset, and make you a creative that can both think and do. We’ll look at Adobe Illustrator, Photoshop, InDesign, XD — we’ll even be looking at how to shoot photography.
Co-Lab is designed to mimic the studio environment, common in the creative industry. Think of it as a mix between virtual co-working and a digital library. It’s a collaboration zone where all Foundry creatives come and go between their classes. It is a supported and self-directed learning area which is monitored by industry mentors. This provides you with additional learning support and extra one-on-one time when needed. Complete your assessment work, discuss concepts or do research in an environment, specifically designed to keep you active and accountable.
Graphic Designers are the people who design pretty much everything you see around you, from logos, brochures, and posters, to vehicle wraps, skateboard graphics and toothpaste packaging - the list is practically endless. You could work in a design studio reporting to a Senior Designer or a Creative Director, or you could become a freelancer.
The world of Advertising is not too different to the world of Graphic Design...except you’ll be called an Art Director and you’ll be coming up with advertising ideas. You could be creating work to appear in magazines, television, cinema or even posters. You may get teamed up with a copywriter and you’ll be reporting to a senior creative team (Art Director and Writer) or a Creative Director.
Digital Designers are basically Graphic Designers who work in the digital space. That means you’ll be working on things like websites, mobile apps, online publications and social media campaigns. Although you won’t usually be required to do much coding (if any), you’ll have to have at least a basic understanding of what coding is and how to do it. You’ll work alongside the developers who code and you’ll probably be reporting to a senior Digital Designer or a Creative Director. Digital Designers are in very high demand and it’s a career path with almost unlimited possibilities.
User Experience Design
User experience is referred to as “UX” and UX design is one of the most exciting and dynamic career paths you could choose. Design agencies are crying out for good UX Designers. As a UX Designer you’ll be front and centre of the digital design world simply because these days, it’s not enough to just design a website or an app or any other digital asset, you have to be able to design all things digital in such a way that users have a great experience. In this job, you’ll be part of a digital creative team that reports to a creative director. You’ll also be one of the most sought-after people in the design and advertising worlds.
The assessments at Foundry are based on and informed by the creative industry. In other words, we strive to make sure these assessments mirror the briefs you find in the real world.
Assessment formats include:
Proposals and strategic reports,
Skill observations and discussion based objectives,
Portfolios of work and client presentations,
Working prototypes and finished art,
Analytic reflections and rationale,
Quizzes and open book tests.
2020 Indicative costs
As a domestic student, you are eligible to receive a Commonwealth supported place at University and thus your course costs can be fully deferred (no payment required up front).
What is HECS-HELP?
Through HECS-HELP, the government pays the cost of your course. You start repaying your loan through the tax system once you earn more than the compulsory repayment threshold of $45,881*^ a year.
Am I eligible?
To apply for HECS-HELP you must:
Be an Australian citizen, or hold a Permanent Humanitarian Visa
Have a Tax File Number
Not exceed your HECS-HELP loan limit of $106,319*
How do I apply?
Once you’re ready to take the plunge, our enrolment advisors will talk you through the simple online application process.
How do I repay my loan?
HECS-HELP repayments are based on how much you earn, NOT the loan amount, and
are deducted by the ATO either weekly, fortnightly, monthly or yearly.
What if I have more questions?
For more information about HECS-HELP, visit studyassist.gov.au.
* Figures according to studyassist.gov.au.
^ Merit-based scholarships also available.
Each year the University of Tasmania administers an estimated $7 million in scholarships to students from all walks of life, including those who have achieved high academic results; those from low socio-economic backgrounds; students with sporting ability; students undertaking overseas study; and students with a disability.
There are a number of scholarships available to those students studying an Associate Degree in Applied Business.
For more information on scholarships and to view the full range of scholarships available to you, head to the Scholarships website.
In addition to course costs, students may be subject to other costs related to study at university including:
Domestic applicants who have recently completed secondary education (in the past two years)
To be eligible for an offer, you must have:
An ATAR of 40 or above. This is the minimum ATAR needed for your application to be considered; or
Completed the Tasmanian Certificate of Education (or equivalent) with a minimum of Satisfactory Achievement (SA) in five Level 2 subjects (or higher)
Domestic applicants with higher education study.
To be eligible for an offer, you must have:
Completed at least two units (equivalent to 25 UTAS credit points) of Bachelor level study or four units (equivalent to 50 UTAS credit points) of Associate Degree level study. If you have failed any units, your application may be subject to further review before an offer is made; or
Completed the UTAS Diploma of University Studies or University Preparation Program (UPP); or
Completed four or more units in the UTAS Diploma of University Studies or UPP with no fail results
Domestic applicants with VET / TAFE study
To be eligible for an offer, you must have:
Completed a Certificate III or higher in a related field of study; or
Completed a Diploma or Advanced Diploma in any field of study
Domestic applicants with work and life experience
If you have not successfully completed senior secondary, tertiary or TAFE/VET study, but have relevant work and life experience you can complete a personal competency statement. You may be eligible for an offer if you have sustained employment background or work and life experiences that demonstrate a capacity to succeed in this course.
If you apply based on your previous work and life experience and your application is not successful, we will work with you to find an alternative pathway into your chosen course of study.
If your ability to access or participate in education has been affected by circumstances beyond your control, you can apply for special consideration as part of your application. We will consider a range of factors for special consideration, including economic hardship, a serious medical condition or disability.
We can only approve applications for special consideration where we are confident that you have the necessary skills and knowledge to succeed in your studies. If your application is not approved, the UTAS admissions team will work with you to find the best alternative pathway to your chosen course.
We recommend that you submit supporting documentation (e.g. certificates, qualifications, resume etc.) as part of your application. We will attempt to access certain documents on your behalf (e.g. Year 11 and 12 College results or University academic records). Otherwise, you may be contacted to provide additional documentation when your application is reviewed.
This course is not available for international students.
Articulation into the Associate Degree in Applied Design course from other courses will be done in line with the University's standard application for credit process.
Please see the Articulation/ Credit webpage for more information. Applications for credit can be made upon application to the Associate Degree in Applied Design course.
Students wishing to articulate from the Associate Degree in Applied Design into a Bachelor course will gain credit subject to the receiving College's discretion.
Wondering about the technical requirements for accessing our online courses? Foundry utilises Discord, Adobe Creative Suite, and occasionally, the Zoom video-conferencing platform for online classes.
Since flexibility is key to our online courses, all you need to access coursework is a modern computer with a webcam and a stable internet connection. With these, you may participate fully in a course wherever in the world you may be. Many course elements may even be engaged from your smart-phone. To view specific technical requirements please reference these pages: