We explore copywriting and how it communicates a message through traditional print media, highlighting key features and benefits to the consumer. This module further addresses how image and text work together, supporting each other rather than mimicking.

Content delivered via video has proven to have a much higher audience engagement than text or static image. This module establishes a workflow for shooting, editing and releasing video content using software such as Adobe Premiere.

The way we lay out communication can make all the difference as to whether it actually communicates or not. In this module, we explore page layout programs (like Adobe InDesign) and learn the psychology behind reading on the screen and in print. You will also learn typography basics so you know the difference between your sans and your serifs.

Writing is more than just getting the text on paper. It’s about finding angles, sources, and gaps that are screaming out to be identified, explored and, sometimes, exposed. This module is all about getting the facts, checking the facts and communicating them to your readership.

Introducing visual effects and motion graphics can make all the difference to your film work, helping your video content stand above the crowd. In this module, we cover the basics of Adobe After Effects and how it integrates into editing software.

This module looks at how we present ideas toan audience in a formal setting. We’ll focus on what needs to be communicated and how we show that through an electronic presentation, by cleverly using words and imagery to maximum effect. This is perfect if you want to knock their socks off without having to verbally say too much.

Learn the mechanics of all the popular platforms, and strategies to build and engage with your following. You’ll also gain an understanding of planning content for campaigns, how to recognise online user habits and characteristics, and how to analyse data ina meaningful, useful way.