Most of us use social media every day in a very passive way. This module looks at the mechanics of the popular platforms and teaches engagement strategies that drive interaction and build a following.

Conducting interviews is not only a great source of primary research but it can also become the final product. In this module we experiment with podcasting and video promotion, formats that continue to break growth records — Apple recently reported it had over 30 million episodes listed. You can get podcasts on current affairs, cleaning your house or niche topics like table-top gaming. What will yours be about?

We explore copywriting and how it communicates a message through traditional print and digital media,  highlighting key features and benefits to the consumer. This module further addresses how image and text work together, supporting each other rather than mimicking.